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We understand that the world is constantly changing and evolving. However, we believe that
the essence of teaching and the creation of quality products has remained constant.
For over 500 years, Oxford has stayed true to this belief.
We begin our research by focusing on
the current needs and trends, as well
as the expectations of schools and
language institutions.
The Essence of Oxford
Stage 2
Specific Market
Research
Stage 1
Initial Exploration
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Our expert authors combine this
research with their vision of how English
should be taught, creating a book with
a uniquely personal feel.
3
We then travel throughout Spain,
meeting teachers and students to
discuss how they feel about their
current coursebook. We also make
sure to check what is new in Spanish
legislation and adapt our plans
accordingly.
2
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