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How are products advertised?
Living in society
There are many ways to
advertise
products and
services. The most common ones are on television,
on the Internet and in newspapers and magazines.
Advertisements tell consumers about a product or a service. They also
encourage people to buy that product or service.
Nowadays, many companies offer the same products or services, so
they must compete with each other for sales. Some companies use
very aggressive advertisements to get the consumer’s attention. This
encourages people to consume lots of products and services without
thinking carefully.
1
Look at these advertisements. Answer the questions with a partner.
a)
What’s the advertisement promoting?
b)
Would you buy this product? Why or why not?
I think photo a) is an advertisement for…
I would/wouldn’t buy it because…
G
E T T I N G S T A R T E D
Advertisements get into
your head! An average 6 or 7
year-old child can recognise
more than 200 company logos!
a
b
G
E
O
-
F
A
C
T
