17
          
        
        
          The web
        
        
          
            www
          
        
        
          Analyse
        
        
          22.
        
        
          Take a class survey. How
        
        
          much experience do you
        
        
          have of creating and
        
        
          managing a blog?
        
        
          Apply
        
        
          23.
        
        
          Work in groups. Create
        
        
          a blog about your next
        
        
          classroomproject. Share the
        
        
          web address of your blog
        
        
          on a social networking site.
        
        
          Analyse
        
        
          24.
        
        
          Imagine you are going
        
        
          to create a blog. In your
        
        
          notebook, make a list of
        
        
          topics that you couldwrite
        
        
          about. Which ones would
        
        
          attract more readers?
        
        
          Uploading a web page to a server
        
        
          If you are not using an online hosting service, you will need to upload your
        
        
          
            CMS
          
        
        
          program or your web page to the server.
        
        
          You can use
        
        
          
            FTP
          
        
        
          (File Transfer Protocol) programs to upload your web page to
        
        
          the server. Filezilla and CuteFTP are two popular examples.
        
        
          These programs manage the transfer of web page files from your computer’s hard
        
        
          drive to a server. We call this uploading. FTP programs also work in the opposite
        
        
          direction, so you can download content from a server to your computer. After you
        
        
          have completed your web page, you may want to update the content.
        
        
          Completing and updating a web page
        
        
          Remember that if the content is always up to date, people will continue visiting
        
        
          your web page.
        
        
          5.2.
        
        
          Blogs
        
        
          
            Weblogs
          
        
        
          or
        
        
          
            blogs
          
        
        
          are a special type of web page. They were originally used as
        
        
          online diaries for people to share their personal experiences. However, nowadays
        
        
          many blogs are ‘opinion generators’ about a variety of other topics, including art,
        
        
          culture, sports, technology, education and politics.
        
        
          Bloggers publish entries or posts in chronological order, with newer posts appearing
        
        
          at the top of the list. The people who read these posts can also write their own
        
        
          comments about them.
        
        
          Blogs have other characteristics which made them interesting:
        
        
          ❚❚
        
        
          The same blog can be shared by various bloggers working together as a team.
        
        
          ❚❚
        
        
          Blogs can include hyperlinks to photos, audio recordings or videos (in the case of
        
        
          
            video blogs
          
        
        
          or
        
        
          
            vlogs
          
        
        
          ).
        
        
          ❚❚
        
        
          We can use blogs to make daily reports about a project and receive helpful
        
        
          feedback from other people.
        
        
          ❚❚
        
        
          Businesses can use blogs to improve their customer service, by quickly responding
        
        
          to questions or complaints about their products. They can also post manuals,
        
        
          videos and up-to-date information for their customers.
        
        
          Some of the most popular blogging services are
        
        
          
            Blogger
          
        
        
          ,
        
        
          
            Wordpress
          
        
        
          and
        
        
          
            Tumblr
          
        
        
          .
        
        
          
            Screen capture from FileZilla. Files are uploaded by dragging them from window A (your hard
          
        
        
          
            drive) to window B (the server).
          
        
        
          A
        
        
          B
        
        
          ADVANCE
        
        
          EDITION