14
          
        
        
          
            Hyperlinks
          
        
        
          Hyperlinks can be added to images or texts.
        
        
          There are two types of hyperlinks:
        
        
          ❚❚
        
        
          
            External links
          
        
        
          take us to other web pages related to the topic.
        
        
          ❚❚
        
        
          
            Internal links
          
        
        
          take us to a different part of the same web page. For example,
        
        
          if a web page is very long and has lots of text, hyperlink buttons can be added
        
        
          to make navigation easier and faster. There may be forward or backward
        
        
          buttons, or an index at the beginning of the page with links to various
        
        
          sections of the text.
        
        
          
            Comments from users
          
        
        
          Although you shouldn’t give any personal information on the Internet, it may
        
        
          be interesting to receive feedback from users who visit your page. For example,
        
        
          you might use a ‘comment box’ application that is linked to your email account.
        
        
          
            Page order
          
        
        
          If you have created various pages, you can join them together with internal
        
        
          links. Here are two ways that you can order the pages.
        
        
          ❚❚
        
        
          
            Linear order
          
        
        
          : one page follows another, like the pages of a magazine.
        
        
          ❚❚
        
        
          
            Hierarchical order
          
        
        
          :
        
        
          from the first page, we can link to any other page that
        
        
          we like.
        
        
          
            Visual impact
          
        
        
          ❚❚
        
        
          Another fundamental aspect of web page design is the effective combination
        
        
          of
        
        
          
            text formats
          
        
        
          (colours, font styles) and
        
        
          
            images
          
        
        
          (backgrounds, illustrations,
        
        
          photos).
        
        
          ❚❚
        
        
          If we want our web page to look more dynamic, we can add
        
        
          
            animated gifs
          
        
        
          ,
        
        
          which are images that move. We can also use
        
        
          
            dynamic text formats
          
        
        
          , which
        
        
          change their colour or appearance, for example when we pass the cursor
        
        
          over them.
        
        
          YOU SHOULD KNOW
        
        
          If your web page contains a lot
        
        
          of images, it will take a long
        
        
          time to download. That may
        
        
          discourage people from visiting
        
        
          your page.
        
        
          ADVANCE
        
        
          EDITION